Cumulus Media Sells 106.7 Atlanta to Educational Media Foundation

August 24, 2023

In a deal that was announced this week, Cumulus Media has sold its Atlanta-area station WYAY to Educational Media Foundation. Known in the city as Talk 106.7, WYAY is currently a conservative talk radio station and hosts such shows as The Shannon Burke Show, the Ben Shapiro Show and The Shelley Wynter Show. But EMF has other plans for the station and may change its format.

EMF hasn't confirmed what it will do with the station but a new format has already been hinted at by the company. The station is currently rebranding as "Y'all 106.7" and will air a classic country music format. It will feature songs from artists like George Strait, Garth Brooks, Randy Travis and Reba McEntire. The rebranding is scheduled to take place on Thursday.

The rebranding coincides with the debut of Michael Graham's live local talk show on WYAY. He will host the show from 8:30 a.m to noon. The station will continue to carry all-news blocks from 5-8:30am and 3-7pm. Kim "Kimmer" Peterson will remain in her current slot and a local news host will fill the 7-10pm slots on nights when the station doesn't carry Atlanta Braves baseball. Cumulus Media' syndicated John Batchelor will continue to be heard from 10:00 p.m to 1:00 a.m and Red Eye Radio will air overnights on the station.

WYAY flipped to an all-news format in May 2012 and much like many All-News launches took time to grow a listener base. It is ranked 19th in the city in the latest Nielsen Audio PPM ratings.


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