Whether it's about a misty memory or a haunting face, we all know the feeling of longing for someone that may be out of reach. That's what the protagonist of I Monster's song "Who Is She?" is feeling about a woman named Ayesha—the person he keeps calling out across an endless plain. Since first appearing in TikTok videos, the track has racked up millions of streams on Spotify. Now, Dharma is hoping to leverage the continued interest with sync placements and a reissue of the track.