The legacy home textile brand, which started 125 years ago in mills in North Carolina and once was the house label of department store Marshall Field’s, has landed at JCPenney. It will be sold in bed, bath and table linens, including plush fabrics like washed cotton velvet and linen chambray and details like embroidery and piping.
Bed Bath & Beyond has ordered an audit of textiles from Welspun India, the company behind the Fieldcrest brand. The retailer has been investigating the maker’s claims about Egyptian cotton since Target said last week it was removing Fieldcrest sheets that Welspun falsely advertised as being made from the high-quality fabric.
Welspun is owned by Iconix Brand Group, which also owns Waverly, Royal Velvet and Cannon brands. The investigation at Bed Bath & Beyond underscores challenges large retailers face when procuring products from manufacturers around the world.