What Happened to Ruum American Kid's Wear?

September 8, 2023

A 2-year-old boy and a 3-year-old girl were among the three people killed in an explosion that occurred at ruum American Kid's Wear in downtown Allentown. A 73-year-old man was also reported missing. The cause of the fire is still under investigation by local, state and federal investigators.

RUUM is a retail store chain that sells apparel, underwear, sleepwear and swimwear for boys and girls ages 4-14 years. The stores are similar to 77 Kids (American Eagle Outfitters), Justice, Limited Too, Brothers and Tweens "R" Us, and compete with brands in the lower-to-mid end of the market. The ruum stores have a video screen where kids can create pictures and prints to take home for a small fee and a treat bar that provides a free item such as a sticker, tattoo or candy with each purchase.

In a move to address the growing demand for designer built homes, Ruum has collaborated with Chamberlain Architects to launch a new series of pre-designed houses called ‘Escape’. The collection features five different designs that are suited for a range of sites across Australia.

For people who work in the trades, there are a lot of little side projects that need to be managed. These include pricing changes, listing updates, promotional opportunities and more. Often these require a large amount of collaboration with colleagues, suppliers and external agencies. It can be hard to keep track of all of these in addition to the normal day-to-day activities, emails and messages.


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