In a world where soda companies are constantly tweaking their formulas, it's not uncommon to see one brand replace another. But when that happens to a beloved lemon-lime soda, it's a big deal. That's why we were surprised to find that Sierra Mist has been replaced by a new beverage called Starry.
Sierra Mist, which debuted in 1999, was never a household name like Sprite or 7Up, but it still had a dedicated base of fans. It underwent a few name changes over the years, including being briefly rebranded as "Mist Twst" in 2015, and then returned to its original Sierra Mist moniker in 2016. But the move to discontinue Sierra Mist and introduce Starry has been met with dismay by some of those fans.
According to a press release from PepsiCo, sales of the former lemon-lime soda have fallen, leaving it behind lemon-lime leader Sprite in the soda market. That's why the company decided to bring back the name Starry to compete in the category and try to gain some momentum.
PepsiCo says that their new drink has "higher citrus flavors, that are true to fruit and more aromatic," while also being caffeine-free. The drink will be available in regular and zero sugar versions.
So far, the response on social media has been mixed. Some people are expressing their sadness at seeing the beloved soft drink go, while others are glad to see that they can now get Sierra Mist in a zero-sugar option. We'll have to wait and see if Starry is able to pull off the same trick that Sprite and 7Up have been doing for decades: stealing away Sierra Mist's loyal fanbase.