Zim's was founded more than 60 years ago as a natural herbal based product developed by a pharmacist for cement workers who complained of itchy cracked skin on their hands and feet. Today, the company distributes more than two dozen first aid and pain relief products that can be used for a wide range of problems. Its flagship product is the legendary Zim's Crack Creme which moisturizes dry, itchy, cracked hands and feet and prevents them from drying, cracking, and peeling. The company also makes a line of natural herbal-based skincare products including the highly popular clove-scented Zim's Original Liquid Formula and the Max-Freeze which provides muscle and joint pain relief. The company also offers a variety of natural health and beauty products such as soaps, herbal powders, and lip balms.